What i found to be the most interesting aspect of Chapter 7 of the textbook was the subject of "Technology". I was very surprised at the various definitions of the word "technology". For example, The National Curriculum Council of the United Kingdom defined technology as the creative application of knowledge, understanding, and skill in designing and making quality products.
One concept that I was very confused about was the subject of "License Agreements". After reading this section of the chapter multiple times and trying to understand what was going on, I just couldn't quite get it.
Question 1: Do you believe the Technology Alliance/Business Alliances will reach a peak in the future the same way it did in the 80s?
Question 2: If so, how can that impact the market as a whole?
I would ask these questions because as you can probably determine from my past posts, I am heavily interested in the ideals of the future. I am always looking forward to what the future holds for various companies and markets in the business world.
Once again I do not disagree with anything that the author has said in this chapter. I am beginning to see many similarities between his mindset and mine.
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