What's Next?

Old Market
Well from the three interviews that I participated in, I took back that these customers that were highly interested in my product don't believe that a sneaker line is the way to go.  They told me that what I should be focusing on is not to create a brand new product such as sneakers but instead focus on creating new designs for my clothing line. They also thought that I should focus on my idea of the Clothing truck.  They really liked this idea and all three of my interviewees seemed interested in seeing it come to fruition.


 These interviews kind of hurt my ego so to speak because I really believed in my innovative design of a sneaker line.  I felt like my sneaker line idea could've exploded and become more successful than my clothing line.  Even though the first half of these interview did't go so well, the second part seemed much more positive and gave me motivation towards focusing on the aspects of my concept that are already put in place.



























New Market
For my "New Market" I decided to visit the lower income community of Gainesville.  My assumptions going into these interviews were that this market would not cling on to my product because the pricing that I have set in place.  The feedback I received was the exact opposite!  The three interviewees loved my product.  They loved that it was a clothing line.  I completely understood that their one concern was that the pricing was too high.  This was something that I would definitely keep in mind.

Something that stuck with me was the amount of children I observed running around in tattered clothes as I conducted my interviews.  This inspired me to possibly make my next product a children's clothing line.  I have always been someone who has been good with kids and this concept allows me to give back to the kids that don't have as much.  

Venture Concept No. 1

The driving force for creating the opportunity to bring a new, innovative way for people to express themselves was my several observations.  I was the change in the environment, a kid from New York that looked around and saw everyone dressing basically the same. Everyone basically had the same style and it was highly surprising to my eyes.  The college campus location as well as the student demographic defines the market.  My idea revolves on the energy that comes with being at UF.  Honestly, the idea wouldn’t be able to succeed if it wasn’t for a college campus.  It revolves around the concept of young, innovative minds that would love to step out of the box and start a new trend on campus.  Right now, my customers are satisfying their need by wearing name brands such as Polo, Vineyard Vines, Patagonia, and Nike.  It’s funny because everyone seems to put these items of clothing together in the same arrangement that makes everyone look like they have the same sense of style.  Unfortunately, I must say that my customers are pretty loyal to the major brands that I have just listed.  The window of opportunity is enormous I believe.  I am still a freshman here at UF and I have three years to turn this idea into reality.  I can use my time at UF to continue to innovate and turn people onto my product.  Time is the key to success. With time comes the opportunity to mold my brand so that it can carry legitimacy and credibility. 

            My product is an entirely new brand of clothing called Ewear Clothing.  Ewear clothing provides apparel such as t-shirts, shorts, tank tops, sweaters, and hats.  These products will allow for innovate minds across the University of Florida campus to be able to express themselves and stand out from the crowd.  I would ideally like to create a Clothing truck experience as well so that I can have a space to sell and promote my clothes.  I would park it right by the Plaza of the Americas.  This would allow for me to be seen throughout the day.  The “experience” would consist of music playing, my clothing being promoted inside as well as outside the truck.  As of now I plan on selling each of my articles of clothing at different prices.  These prices would range from $15-$45.  This price range is just based on how much it would cost to make each item. 

            I believe customers would make the right decision to switch to my product because the University of Florida is filled with young people who want to be creative and show their true colors.  I think there are people out there like me who want to be seen as different and separate themselves from the norm.  My new product will most definitely attract these people and with these people, hopefully new people will be attracted to my product.  Yes it will absolutely be a challenge to persuade people to come and at least give my product a chance.  But that is a risk I am willing to take.  My competitors are the major brands and the stores that sell these major brands.  Stores such as Forever 21, H&M, and Urban Outfitters all provide a healthy does of competition for what I want to get done.  I feel like I can beat them by having a more personable experience with my customers.  If they actually see me out there selling my product, it’ll show them that I am just like them and I’m doing this for them.  These people have never come in contact with the major CEO’s of these companies so they can’t relate to them and vice versa.  The business location and customer experience play the largest role in my business.  That is why I created the idea of the Clothing truck.  The Clothing truck takes care of these points very well.  I would have to create a network of people that I trust and can work with to build up my business.  I can only go but so far by myself, I am going to need the help of my peers to help me grow my idea into greatness. 

My biggest resource has to be the fact that I am an up and coming entrepreneur.  I am a student among other students and I truly believe that I can relate to these students on a level that major corporations can’t.  I would like to expand my brand by creating a sneaker line.  The sneaker line will go hand in hand with my clothing line and I will rely on this sneaker line to skyrocket my sales.  I want to be as innovative as Kanye West.  He is a role model to me and I believe that he is the most innovative person of our generation.  I see myself in major cities such as New York and Los Angeles in ten years.  The sky is the limit for me and there is no way I let anyone push me down.