Activities of competitors
Loss of interest from customers
Legislation
Increase in production.
Each and every one of these four drivers can either help make make more money or cause me to lose money. The activities of my competitors can allow for customers to move away from my product for a better product. On the other hand, this could allow for customers to truly see how much better my product is. An increase in my production will definitely allow me to increase my revenue. These revenue drivers are very crucial in the further development of my company.
I believe that the next thing that my customers would like to see produced by company would be a sneaker line. They have already gotten on board with my idea for clothes. With my apparel line, I can usher in my new full line of sneakers.
My new sneaker line would most definitely foster customer loyalty. I think sneakers go hand in hand apparel. They are complimentary goods. My sneaker line can only enhance my company, not break it down. The sneakers would be sold right beside my clothing. I would even bring in models to wear my entire line of clothes and sneakers to really advertise how well these two products go well together.
I would like to model my sneaker line after these sneakers. These are the Yeezy 350 Boosts designed by Kanye West. I look up to Kanye West as an artist and as a fashion designer. The customer reviews go either two ways. People either love the sneaker because it is an innovative, new wave of sneakers, or they hate it. Why do they hate it? Because of the fact that only a limited amount are sold throughout the year, and they become too expensive once they hit the black market.
The only changes I would make to this product is to eliminate the exclusiveness of the sneaker. I believe everyone should be able to buy these sneakers at retail price. These sneakers are too beautiful to not be given to anyone that wants them.
This product, if designed correctly, would increase the popularity of my company as a whole.
Brandon,
ReplyDeleteI too really like this sneaker and wish it was not so exclusive. If it were not exclusive, I think that their would be a significant market for it but the only issue I have is that it may be tough to differentiate yourself from this product while keeping the same style seeing as it such a unique shoe. Keep working hard and if you would like to read my blog please go to: http://mitchallenent3003.blogspot.com/
thanks,
Mitch
Hey Brandon,
ReplyDeleteI really like that your idea consists of something that is not super innovative or novel but a form of your expression and taste. I think that incorporating selling sneakers into your business would do a lot for you. I think that Kanye West is a good reference in regards to having up to date fashion. I think you could really go somewhere with your idea if you decided to execute it! Wonderful job. Feel free to check out my post: http://isabellaangulo.blogspot.com/2016/03/amazon-whisperer.html